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Nina Ragonese Los Angeles, CA  |  Marketing

Nina Ragonese is a marketer who has spent the majority of her career in the financial advising industry and the music industry.

 

As the Marketing Director at Mountain Peak Financial, Inc., Nina develops and oversees all marketing and design, and implementation of systems and procedures within the company. This includes website and graphic design, event planning, email marketing campaigns, client relationship building, lead nurturing, analysis, and more. For Nina, the most rewarding part of the job is creating an identity for the company that clients can connect to and feel confident working with for their retirement planning.

 

As a freelance marketer for musicians and freelancers in various industries, Nina builds brand identities, designs websites, and and provides strategic advice. The most rewarding part of her freelance work is working one-on-one with clients, listening to their stories, and creating something that is a representation of who they are.

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Nina Ragonese

Los Angeles, CA

ninaragonese@gmail.com

Here's a fun pic of my hair blowing in the San Francisco wind five years ago.

Resume

EDUCATION

University of San Francisco  |  San Francisco, CA  |  2011 to 2015

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  • Bachelor of Science, Business Administration – Marketing; Minor: Music

  • Cum Laude

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Ateneo de Manila University, Casa Bayanihan  |  Manila, Philippines  |  Fall Semester 2013 Study Abroad

WORK EXPERIENCE

Creative Specialist  |  Skyrocket Education Services, Pasadena, CA  |  October 2019 – Present

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  • Developed brand identities, style guides, and templates for each charter school client

  • Provided graphic design for digital marketing such as social media posts, advertisements, and website mockups, as well as print materials such as brochures, postcards, certificates, and more

  • Wrote copy for radio ads and educational video scripts, and recorded voiceovers for all

  • Managed client social media accounts. Brainstormed and developed content to appeal to multiple audiences. Tracked and analyzed key metrics to improve performance 

Marketing Director  |  Mountain Peak Financial, Inc. Upland, CA  |  August 2015 – Present (transitioned to part-time 10/2019)

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  • Developed all marketing and design, and implementation of systems and procedures within the company.

  • Designed and crafted print and web marketing materials and ensured uniformity in the brand image across all pieces.

  • Planned and promoted 3 client appreciation events yearly, as well as a quarterly educational workshop series on various topics related to retirement planning in order to deepen relationships with clients and provide a well-rounded retirement education.

  • Eliminated the use of outside marketing vendors by doing all graphic design, website design, email marketing, and sales materials in-house.

  • Redesigned website to better portray our brand and reach existing and potential clients by integrating it throughout all marketing, and continuously improved the website as needed.

  • Defined the company’s sales process, developed sales materials to be used throughout prospects’ journeys, and organized a system for easy implementation of the process.

  • Organized monthly public retirement planning workshops in order to generate leads, resulting in 51% of business over the past 3 years.

  • Tracked all marketing analytics to report on ROI, campaign effectiveness, barriers to conversion, and projections for meeting goals.

  • Lead annual strategy review and planning meetings, presenting on the previous year and setting goals for the coming year.

Freelance Marketing  |  August 2015 – Present

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  • Branding, website design, copy writing, graphic design, and promotional materials, primarily for jazz musicians in Los Angeles.

Marketing Assistant  |  University Ministry, University of San Francisco  |  February 2012 to May 2015

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  • Conducted and reported on a university-wide market research to determine the effectiveness of the department’s strategies for reaching the students.

  • Designed promotional graphics for events and developed branding

  • Developed and managed student programming and events.

SKILLS

PROJECTS/AWARDS/CERTIFICATIONS

TOOLS

  • Branding

  • Email Marketing

  • Web Design

  • Analysis

  • Event Planning

  • Copy writing​

  • Web & Print Content Development

  • Social Media

  • Creativity

  • Problem Solving

  • Adobe Illustrator

  • Adobe XD

  • Wix

  • Constant Contact

  • Google Analytics

  • iMovie

  • CRM

  • Facebook advertising

  • MS Office Suite

  • HubSpot Inbound Certified

  • HubSpot Email Marketing Certified 

  • HubSpot Growth Driven Design Certified

  • Constant Contact All Star Award Winner 2016, 2017, 2018

  • Bronze Medal winner in USF’s Strategic Management competition, 2015

  • Market Research for USF University Ministry, 2015

  • Recorded, released, and promoted an album of original music, 2015

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